Elian Voss
Creative Director
About the studio
We build systems that stay useful after the launch.
Arcframe is a fictional independent practice combining strategy, identity, digital design and motion in one senior team.
Philosophy
Distinctive does not have to mean difficult.
Our best work makes a specific idea easier to recognise, use and extend.
We find the friction, rhythm or contrast already present in an organisation and turn it into a working system.
History
2018 — Studio opens
Two designers begin a shared practice around cultural identity and editorial web design.
2021 — Motion becomes core
Identity systems expand into time, sequences and launch films.
2024 — Distributed senior team
The practice becomes location-flexible while every project remains closely led.
Values
How we decide
01
Specificity
Work from what is true, not fashionable.
02
Clarity
Make decisions visible and language understandable.
03
Continuity
Connect strategy, design and implementation.
04
Care
Build for access, performance and long-term use.
Team preview
Noa Mercer
Design Director
Iris Kade
Motion Lead
Theo Arden
Creative Developer
0
years in practice
0
systems launched
0
long-term collaborators
0
disciplines connected
Capabilities
Strategy
Research, workshops, positioning and architecture.
Identity
Naming, visual language, guidelines and launch.
Experience
Web, product, motion and campaign systems.
Clients & recognition
Alta
Common
Morrow
Vellum
North
Nodal
Sonder
Field
Current
Ritual
Digital Craft Selection
2026
Typography Merit
2025
Identity Systems Index
2024
Working principles
Senior people in the room. Fewer presentations, more working sessions. Enough process to make brave decisions with confidence.