Brand, space and editorial systems
Quiet work for organisations with something meaningful to say.
Arcframe partners with cultural, architectural and hospitality teams to create identities with depth and staying power.
Est. 2018 — RotterdamFeatured project
Morrow House
A restrained identity and digital journal for a coastal residence shaped by weather, material and ritual.
Read the case studyStudio philosophy
We look for the smallest visual idea capable of carrying the largest world.
Services
A careful practice, not a menu.
Strategy, identity, publication, web and spatial communication shaped as one language.
Brand direction
Positioning, narrative and identity architecture.
01Visual identity
Typography, image direction and adaptable systems.
02Digital editorial
Websites that support reading, discovery and trust.
03Clients
Team statement
The work is led by people who move fluently between conversation, composition and implementation.
“Arcframe gave us fewer elements, but every element finally had a reason.”
Amira Holt
Director, Morrow House
Journal