Conversion case study / Field Notes
Turning a fragmented research workflow into one clear digital product.
A fictional case study demonstrating problem, research, solution and results.
Client problem
Research lived in too many places.
Field Notes teams used documents, chat threads and spreadsheets. Important context was hard to compare and revisit.
Research
18 fictional interviews
Mapped capture habits and failure points.
Insight
Context over volume
Teams needed fewer fields and better links.
Solution
A shared evidence layer
One workspace for observations and conclusions.
Before & after comparison
Deliverables
Product strategy
UX architecture
Design system
Prototype
38%
fictional reduction in duplicate notes
2.4×
fictional faster synthesis
91%
fictional pilot adoption
“The product changed our conversations because evidence was visible at the moment of decision.”
— Nia Veld, fictional research lead
Build a clearer product →